Lincoln Navigator

North American Auto Shows

Lighting Design (for IMAGINATION)

  • Production: IMAGINATION

    Programmer: Joey Saddler

    Special Thanks: Static Light Company and Christie Lites and the Antolicks

  • The Lighting Design for this display began with a visit to the Ford and Lincoln Design Center in Dearborn. We discussed Lincoln’s visual identity, the social statement the new Navigator was making and the science and sentiment behind its unique paint finish. This led to designing an environment that constantly transitioned from ‘a day by the lake’ to ‘a night on Hollywood Boulevard’ showcasing the rich and complex new vehicle in every situation the designers imagined it could make a statement.

    Spring 2017

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