Production: IMAGINATION

Lighting Production: PRG

Lighting Programmers: Tom Wright and Adam Youngson

Photos: IMAGINATION

Breaking the Guinness World Record for the largest loop the loop in a commercial vehicle was how Jaguar chose to introduce the F-Pace to the world. Imagination created the event with stunt driver Terry Grant from the ground up. Lighting the stunt involved creating a safe and photographable environment while also building hype and drama. The event evolved through a tightly choreographed sequence requiring the coordination of multiple spaces, music, pyrotechnics and crowd management. Equal attention had to be paid to the immaculate presentation of minute product details and grand gestures of emotive colour and movement.