Design and Production: IMAGINATION

Photos: IMAGINATION

During my five years at IMAGINATION I designed Auto Show Booths for Ford at every major International Auto Show, from leading the full booth re-design for the 2016 North American International Auto Show and recreating that design in Shanghai the following year to taking a small boutique lighting rig to the Saudi International Auto Show in Jeddah in 2012.

Designing the programme required a deep understanding of the brand, culture and products and the application of lighting techniques from a diverse range of industries. I designed custom light fixtures, time-coded cue sequences (akin to a pop show), bespoke rigging solutions and TV Studios. I animated video content, specified control systems, led client walk-throughs and focussing crews and sourced lights from Architectural, Theatrical, Film and Concert Touring catalogues. All to serve an empathetic knowledge of colour, line, emotion, motivation and focus, showcasing products and lifestyles that our client lived and breathed.